38% Churn Reduction in 90 Days
A B2B SaaS scale-up was losing 6.2% of ARR to churn annually. RevenueLoom's predictive models flagged at-risk accounts 45 days before renewal, enabling proactive intervention.
Challenge
The customer success team had no systematic way to identify at-risk accounts. Renewals were reactive — by the time a customer signaled dissatisfaction, it was too late to intervene.
Solution
RevenueLoom ingested 18 months of product usage, support ticket, and billing data. Our churn prediction model achieved 91% precision at a 45-day horizon. The Next-Best-Action Engine prescribed personalized retention plays per at-risk segment.
Results
Within 90 days of go-live, churn dropped from 6.2% to 3.8% annually. The customer success team saved $4.2M in ARR that would have otherwise churned. The platform paid for itself within the first quarter.
“RevenueLoom reduced our churn by 38% in the first quarter. The next-best-action engine alone paid for the platform within weeks.”